Steve Rubel is EVP/Global Strategy and Insights for Edelman, the world’s largest independent public relations firm . Follow @steverubel var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-23640195-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Tumblr (3.0; @steverubel)http://www.steverubel.me/<img src="http://24.media.tumblr.com/tumblr_mb9szmiBpW1qc52euo1_500.jpg"/><br/><br/><p>The Clip Report is expanding. In between the quarterly(ish) briefing books I will be sharing field notes on LinkedIn from my various conversations with media innovators. You can read my learnings <a href="http://lnkd.in/j9kyfV">here</a>.</p> <p><em>Pictured above clockwise: Anil Dash, Wenda Harris Millard (Medialink), Kevin Gao (Hyperink), Vadim Lavrusik (Facebook), Larry Kramer (USA Today) and Scott Beale (Laughing Squid).</em></p>http://www.steverubel.me/post/32736455800http://www.steverubel.me/post/32736455800Tue, 02 Oct 2012 10:45:21 -0400<img src="http://24.media.tumblr.com/tumblr_m8gakly6pa1qc52euo1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m8gakly6pa1qc52euo2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m8gakly6pa1qc52euo3_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m8gakly6pa1qc52euo4_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m8gakly6pa1qc52euo5_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m8gakly6pa1qc52euo6_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m8gakly6pa1qc52euo7_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m8gakly6pa1qc52euo8_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m8gakly6pa1qc52euo9_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m8gakly6pa1qc52euo10_500.jpg"/><br/> <br/><p>No single industry has embraced social and digital technologies like the press – and to their benefit too. This, however has created a stylistic split between news that’s crafted to find you vs that which you seek out.</p> <p>This edition of <em>The Clip Report</em>, the second in a series on the future of media, further explores this widening “Continental Content Divide.” It is culled from briefings with dozens of leading media industry innovators and observers.</p> <p>It is my contention that every public relations, content and digital strategist can learn a technique or two by studying the media and unpacking their best practices. That’s the goal of this report. You can download it <a href="http://www.slideshare.net/EdelmanDigital/the-clip-report-2">here</a> or browse through it in this photo slideshow.</p>http://www.steverubel.me/post/28995594859http://www.steverubel.me/post/28995594859Wed, 08 Aug 2012 15:09:00 -0400mediajournalism<img src="http://25.media.tumblr.com/tumblr_lx8ml0T3Ub1qc52euo1_500.png"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lx8ml0T3Ub1qc52euo2_500.png"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lx8ml0T3Ub1qc52euo3_500.png"/><br/> <br/><p><strong>The Clip Report: An eBook on the Future of Media</strong></p> <p>In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated.</p> <p>Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies. As part of this effort, I spend a lot of time with not only the social platforms but journalists and media execs.</p> <p>Today I am re-launching my Tumblr site with a new name, a new focus and a new format. The site, now called The Clip Report, is a virtual scrapbook about the emerging future of media. It will be visual in nature with more frequent postings in the form of scrapbook pages. These pages will feature a mash-up of text and images, just like a real scrapbook.</p> <p>It all kicks off today with a 15-page installment of The Clip Report. The photo set above includes the introduction. <a href="http://dl.dropbox.com/u/30447076/The%20Clip%20Report%20Vol1.pdf">The full PDF version is available here</a> or <a href="http://www.slideshare.net/steverubel/the-clip-report-volume-1">on Slideshare</a>. I look forward to hearing your thoughts.</p> <div style="width:425px" id="__ss_10783368"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/steverubel/the-clip-report-volume-1" title="The Clip Report Volume 1" target="_blank">The Clip Report Volume 1</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/10783368" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> <div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/steverubel" target="_blank">Steve Rubel</a> </div> </div>http://www.steverubel.me/post/15250974217http://www.steverubel.me/post/15250974217Tue, 03 Jan 2012 14:39:00 -0500