Social Influencers Shift SEO
“Suddenly, a huge social reach is a competitive advantage in SEO. If you’re doing SEO today, I think it’s no longer possible to ignore the growth of your social connections as a big part of your SEO strategy. Honestly, I expect in 18 months, Twitter followers, Facebook connections, LinkedIn account size and engagement across these won’t just be social metrics; they’ll be KPIs for our SEO, too.”
Translated: as search pros we better build relationships with highly networked individuals if we hope to be doing SEO in the future.
This is a different skill set than what SEO types have now. It favors those who have already built social goodwill over the years. Could be hard to catch up.
