The Clip Report

AdAge:

“There’s a lot of talk about how important it is to drive Facebook likes for your brand to build an audience and build engagement in order to keep your brand’s news in the feed. There’s less talk about how to actually get people to like your page. According to this survey, you don’t necessarily need to do much at all. Thirty-one percent of moms sampled here proactively sought out brands they liked on Facebook and another 11% liked a brand after they saw that their friends had liked the it.”

However, that means that more than half want engagement if you read between the lines.