The Clip Report

Groupon’s growth is nothing but remarkable. But most people don’t necessarily think of them as a media company. But that’s about the to change. Consider this stat from this weekend’s in-depth story from the New York Times…

“With more than 400 writers and editors, Groupon’s domestic editorial staff is on the verge of eclipsing the big name across the Chicago River, The Chicago Tribune.”

Tradigital media companies like Groupon - new players that have digital/social DNA, yet advertising-centric biz models - are among the most fascinating players in the Media Cloverleaf. They increasingly are blazing the trail that others will follow. More importantly, they are poised to create the most disruption not only for traditional players but also first-generation tradigital companies like Craiglist that have to date dominated.