The Clip Report: An eBook on the Future of Media
In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated.
Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies. As part of this effort, I spend a lot of time with not only the social platforms but journalists and media execs.
Today I am re-launching my Tumblr site with a new name, a new focus and a new format. The site, now called The Clip Report, is a virtual scrapbook about the emerging future of media. It will be visual in nature with more frequent postings in the form of scrapbook pages. These pages will feature a mash-up of text and images, just like a real scrapbook.
It all kicks off today with a 15-page installment of The Clip Report. The photo set above includes the introduction. The full PDF version is available here or on Slideshare. I look forward to hearing your thoughts.